Information Gathered

You may choose to provide information about yourself in order to be contacted by Mortgage First Direct INC regarding loan products and/or services, to receive a response to your question or inquiry, or to gain access to your online account. Such information may include the following:

• Your name

• Your company name

• NMLS number

• IP address

• Contact information including phone number and email address

• Information about your business

• Information about your interactions with MFDs websites

• Geolocation data

• Professional or employment-related information

• Financial information

• Other information you choose to provide via a telephone call, letter or e-mail

MFD may collect the above information via the online broker agreement form, contact fields, telephone calls, emails to MFD, letters and documentation provided to MFD and your activity on our website.

If you are a borrower or a potential borrower and your loan officer submits a loan application to MFD on your behalf, MFD may also receive any or all of the following categories of personal information in order to evaluate your loan application and credit worthiness, potentially approve and close a loan for you, and subsequently service any approved loan.

• Contact information: name, property address, email address, telephone numbers

• Credit information: credit score, social security number, prior addresses, account information, birth date

• Financial information

• Employment and education information

• Tax information

• Forms of personal identification such as driver’s license or passport, visa information

• Information about your property or the property you are attempting to purchase obtained through publicly available sources and/or an appraisal

• Information about your use of MFD’s websites

Because of the financial nature of our business, MFD’s websites are not designed for use by children under the age of 13 and those not of legal age to contract. Therefore, MFD does not knowingly attempt to solicit or receive any information from children. Additionally, MFD does not have services available for those younger than the legal age to contract and as such does not knowingly attempt to solicit or receive any information from those under the age of 16. MFD does not sell the personal information of minors.

How Information Is Collected

The personal information MFD receives about you is provided: by you directly to MFD; on your loan application; online forms you complete; documentation provided in connection with the underwriting process or for consideration of a loan modification; information and/or documentation you provide to be approved to submit loans to MFD; emails and letters you send to MFD; phone calls with MFD; and your activity on MFD websites.

Mandatory And Optional Information

MFD identifies for you what information is required to fulfill any particular request on our Website, be considered for approval to submit loans to MFD, and be considered for a residential mortgage loan. If you choose not to provide mandatory information, MFD will not be able to provide you the service you are requesting.

Use

Primarily, the information you provide will be used to: contact you and better understand your wholesale lender needs; allow access to our servicing system if you have a loan with us; review your loan application or broker application for approval; and underwrite your loan request. You understand that by submitting your information through this Website or one of MFD’s other company websites or by other means to MFD, you agree to be contacted regardless of registration with any federal, state or local Do Not Call list, Do Not Mail list, or any other comparable list or registry. By providing information to MFD through this Website, a telephone call, an e-mail, letter or by any other means permitted by MFD, you authorize MFD to engage in the following uses of your information:

• to improve its products and services

• to periodically market its products and services, telemarket its products and services, and send promotional emails and advertisements to you

• to contact you

• to perform services you request of MFD including but not limited to reviewing credit worthiness for requested loan approval, service your MFD loan, respond to your inquiries/requests, underwrite your loan application, review your account for possible loan modification

• to complete any other task requested of MFD or necessary to perform the underlying services for which you have contacted MFD directly or indirectly via your loan officer

If you do not wish to receive information regarding MFD products and services, you may opt-out during your account registration, within any future communications or by sending an Email to admin@mfdweb.com. Please designate within your opt-out request your email address, property address, loan number (if applicable), and telephone number as well as from what communications you wish to opt-out. You may also update your contact preferences by logging into your account. There are situations when we disclose your information to third parties. For example, we may share your email address and other personal information with loan originators or mortgage brokers regarding mortgage products that may be available to you.

While we respect and honor your privacy preferences as you have expressed, there may be times we need to contact you to inform you of a specific change that may have an impact on your ability to use MFD’s services or other critical non-marketing purposes. We may also contact you to respond to any specific request you may submit.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, support our business operations, and meet applicable legal, regulatory, and operational requirements. Retention periods may vary based on the nature of the information and relevant obligations. When personal information is no longer needed, it is deleted, destroyed, or otherwise handled in accordance with our records management and information security practices.

Security

MFD has measures in place directed to safeguarding the information you provide. Such measures include, but are not limited to, implementing policies and procedures regarding data security.

Please note, no data transmission over the Internet or any wired or wireless network can be guaranteed to be 100% secure. MFD recommends you do not send any confidential information and/or nonpublic personal information by e-mail. If you choose to send confidential information and/or nonpublic personal information to MFD via e-mail, you accept all risk that such information may be intercepted by a third party.

Service Providers

For certain aspects of the loan process and to provide certain services to you, MFD employs or utilizes service providers including, but not limited to, appraisal management companies, title companies, closing attorneys, due diligence firms, sub-servicers, consultants, temporary workers, attorneys, third-party developers and technology companies and others as necessary. For example, we may utilize service providers to send Emails to you. In order for service providers to assist MFD, we may need to share your personally identifiable information. Service providers are not authorized and are strictly prohibited from utilizing your personally identifiable information for any purpose other than those proscribed by MFD in connection with the services they provide on MFD’s behalf. There are situations when we disclose your information to third parties. For example, we may share your email address and other personal information with loan originators or mortgage brokers regarding mortgage products that may be available to you.

Legal Disclosure

At times, MFD may be required to disclose your personal information to including, but not limited to, state and federal agencies, regulatory authorities, attorneys, and/or other parties as the result of a legal obligation, subpoena, or legal requirement.

Web Technologies

• Cookies: A “cookie” is a small file that is assigned by the web server to your computer. The use of cookies allows MFD to identify which pages of the site are accessed. That information is then used to improve the Website and your online experience. Assigning a cookie to your computer does not provide MFD access to your computer or any of the information contained on your computer and your computer is not harmed by MFD’s use of cookies. Most web browsers afford you the option of modifying your settings to reject cookies should you choose. However, declining cookies may interfere with your ability to take full advantage of the features of this Website.

• Website Usage Data: Our websites may track usage data, including but not limited to, your IP address, your page views and links clicked, your browser type and version, and other aspects of how you interact with MFD’s websites. MFD utilizes this information in the aggregate and on an individual level to better understand how our website is being used, to improve site offerings, for troubleshooting and other issue resolution purposes. This data may also be utilized to help MFD provide coaching on the various tools the site has to offer and provide you with a more personalized website experience or assist with technical support questions. We may also utilize it to send you specific offers or promotions. If you do not wish to receive offers or promotions, simply indicate your preferences through your online account or send an Email to admin@mfdweb.com. You can also follow the instructions at the bottom of any particular Email from MFD to manage your notification preferences. Again, MFD does not share your information with third-party companies for their marketing or promotional use and we do not track URLs that you type into your browser, nor do we obtain any information about your usage across the internet once you leave MFD’s websites.

Change In Control

Your information may be transferred in connection with a sale, merger, transfer, exchange or other disposition (whether assets, stock or otherwise) of all or a portion of the business of MFD. You will have the opportunity to opt-out of further secondary use of your information following any such change in control.

Social Media And Third-Party Links

MFD has a presence on various social media outlets in an effort to connect with our clients, customers and to connect with potential clients. Your activity on third-party websites is governed by the security, policies and terms of use of each third-party website. You should review the privacy policies of the third-party website before using it and ensure you understand how your information may be used before providing it. The information posted on or directed on MFD social media profiles is generally available to the public. To protect your privacy, do not include sensitive personal information or any other information you want to keep private in your social media activity, comments or responses. Any information shared on MFD’s social media pages may be archived independently on, and retention of such information is governed by, the third-party website.

You might find links to third party websites on this Website. These websites should have their own privacy policies which you should read and understand before using their site. MFD does not accept any responsibility or liability for their policies or for the security of information you submit through a third-party website whatsoever as MFD has no control over third-party websites.

Changes To Our Privacy Statement

MFD reserves the right to modify this Privacy Statement at any time without notice, but the most current version of the Privacy Statement is available to you by clicking on the link at the bottom of this Website. By continuing to use the Website and the services available through it, after the date of any change to this Privacy Statement, including accessing the Website, you agree and acknowledge acceptance of the Privacy Statement in its most current version.

Terms and Conditions

Please see the MFD Terms of Use Statement for other details that are applicable to and regard your use and access of this Website by clicking the link at the bottom of this page.

Right To Know About Personal Information Collected, Disclosed Or Sold

You have the right to request MFD disclose what personal information it collects, uses, discloses and sells. MFD has outlined above the general categories of information collected from you directly or received by MFD via your licensed loan officer. MFD does not sell your personal information and only discloses to third-parties who are performing services on behalf of MFD or assisting MFD with another business need or purpose.

If you would like additional information about what personal information MFD collects and how it is used, disclosed, and sold (MFD does not sell your personal information), you can submit a verifiable consumer request via telephone by calling 866-342-6678 and asking for our Consumer Advocate Team or by email to admin@mfdweb.com. You can also submit your request in writing by mailing it to:

Mortgage First Direct INC. 
c/o Consumer Advocate Team
1923 Springfield Avenue

Maplewood, New Jersey 07040

In order to respond to your request for information, MFD will need sufficient information to verify your identify. Please include with your request your name, property address, NMLS number (if applicable), loan account number (if applicable), last four digits social security number and/or any other information that may help MFD verify your identity.

 

Right to Opt-Out of Sale/Sharing of Personal Information

You have the right to request to opt out of the sale or sharing of your personal information (MFD does not sell your personal information). Even though MFD does not sell your personal information, we do share your personal information with our service providers for additional purposes, such as marketing.

Right to Limit Use of Sensitive Personal Information

You have the right to limit the use of your sensitive personal information. Sensitive personal information includes, but is not limited to, social security numbers, account login information, credit or debit card numbers with security codes, precise geolocation data, etc. When you request to limit use, we will use your information only for the basic purposes needed to provide you with our products or services, or to perform tasks you reasonably expect as part of our business relationship. This means your sensitive personal information will not be used for marketing, advertising, or other purposes that are not necessary to serve you.

Right to Access

You have the right to access the personal information we collect about you. This means you can ask us to provide you with a copy of the information we have, such as the details used to process your mortgage loan. You can also learn how we collected it, why we use it, and who we share it with.

Right to Know

You have the right to know what personal information we collect, use, and share about you. You can ask what information we have, why we use it, and with whom we share it to better understand how your data is handled.

Categories of Personal Information

MFD collects information that identifies, relates to, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device “personal information.” In particular,  Mortgage First Direct  (“MFD”) has collected the following categories of personal information from consumers in the past twelve (12) months:

• Personal identifiers, including those listed in other California statutesFor example: real name; alias; Social Security number; passport number; other government issued number; driving license number; telephone number; email address; postal address; account name; online identifier; device identifier; IP address

• Characteristics of protected classificationsFor example: date of birth/age; sex (including gender, gender identity, gender expression, pregnancy or childbirth or related medical conditions); military or veteran status; marital status; nationality; citizenship; religion or creed, physical or mental disability, sexual orientation, genetic information (including familial genetic information).

• Biometric informationFor example: imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint or a voiceprint, can be extracted, keystroke patterns or rhythms, and gait patterns or rhythms.

• Professional or EmploymentFor example: Current or past job history or performance evaluations.

• Financial detailsFor example: bank account numbers; debit/credit card numbers; cardholder or accountholder name; transaction details

• Commercial InformationFor example: records of personal property; products and services purchased, obtained, or considered; purchasing or consuming histories or tendencies.

• Sensitive Personal InformationFor example: certain government identifiers (such as SSN, driver’s license, passport number); an account log-in, financial account, debit or credit card number with any required security code, password, or credentials allowing access to an account; precise geolocation; genetic data; biometric information processed to identify an individual; information concerning an individual’s health; sexual orientation; information about racial or ethnic origin, or religious or philosophical beliefs.

Business and Commercial Purposes for the Collection, Disclosure, and Use of Personal Information

MFD has used the personal information collected from California consumers for the following business and/or commercial purposes:

• Marketing: communicating with you through any means (including, but not limited to, email, telephone, your loan originator or broker, etc.), ensuring that such communications comply with applicable law, and maintaining your contact information when appropriate.

• Financial Management: financial audits

• Investigations: detecting, investigating, and preventing breaches of policy and criminal offenses in accordance with applicable law.

• Legal compliance: compliance with our legal and regulatory obligations under applicable law.

• Legal proceedings: establishing, exercising, and defending legal rights.

• Improving our products and services: identifying any areas for improvement with our current products and services, planning improvements to existing products and services, and creating new products and services.

• Risk Management: audits, compliance, controls, and other risk management.

• Fraud prevention: detecting, preventing, and investigating fraud.

Providing our products and services in ways not already described in the categories listed above

Disclosure of Personal Information

MFD has disclosed the categories of personal information to some or all of the following categories of recipients:

• You, and where appropriate, your verified authorized representative

• Our affiliates

• Service Providers

• Governmental, legal, regulatory, or other similar authorities and/or local government agencies, upon request or where required

• Other parties to comply with legal requirements such as the demands of applicable subpoenas and court orders; to verify or enforce our terms of use, our other rights, or other applicable policies; to address fraud, security, or technical issues; to respond to an emergency; or otherwise, to protect the rights, property, or security of our customers or other parties

• Auditors, accountants, financial advisors, lawyers, and other outside professional advisors

Right to Correct

You have the right to correct any information you believe may be inaccurate or incomplete. Information such as your contact information or primary address can be updated quickly in your account settings.

Right to Delete

You have the right to request that MFD delete the personal information it has collected about you. Please understand that MFD is required to keep some of your personal information to comply with federal and state laws.

Additional Privacy Rights

If you believe your privacy rights have been violated, you have the right to file a complaint with the regulatory departments in your state. They will review your complaint and may take action to help protect your privacy rights.

Non-Discrimination Statement

MFD does not discriminate against any consumer exercising their privacy rights.

Agreement

By using this Website, you agree to MFD’s Privacy Statement and to the use of the information MFD receives and collects as stated herein and in ways MFD may notify you of in the future. By providing any personal information to this site, you acknowledge that you fully understand and consent to the collection and processing of such information. MFD reserves the right at its discretion to modify this Privacy Statement at any time. Your continued use of this site following the posting of changes to these terms indicates your acknowledgment and acceptance of all changes.

Questions?

Should you still have questions regarding MFDs use of your information, privacy policies and practices, you may contact MFD using the below information:

Mortgage First Direct INC. 

admin@mfdweb.com

866-342-6678 
1923 Springfield Avenue

Maplewood, New Jersey 07040

​